Last updated: December 26, 2023

Privacy Policy

Astra Link account Privacy Notice

At Astra Link, we know how important privacy is to our customers. We created this Privacy Notice to make sure you understand how we collect and use your personal information for Astra Link account and its services and features, as listed below and described in this Privacy Notice (collectively, our “Services”).

Our Privacy Policy at https://www.myastralink.com/privacy-policy also applies to your use of our Services. Our Privacy Policy contains more information about how we use your data. It also includes information about your rights and how to contact us. Please read our Privacy Policy in addition to this Privacy Notice. However, this Privacy Notice shall always prevail over the Privacy Policy in relation to how we use your information for our Services.

Astra Link account is your one-stop personal account used to access and enjoy some of our Astra Link Services. These Services include:

Astra Link account

Astra Link app and services require an Astra Link account. With an Astra Link account, you can enjoy many of these services and an app. In addition, certain third-party apps and services may allow you to link your Astra Link account with that third-party account for easier log-in or enhanced features.

Security Services

Astra Link Pass : Store your log-in information and contact information for easier log-in or check out.

What information do we collect?

When you create an Astra Link account with us, we ask for information to help you get set up, such as your name, nickname, phone number, and email address.

In addition, when you contact customer service about our Services, your communications, including any information you provide regarding your identity and the product or service you’re contacting us about, will be collected.

Information while using an Astra Link account and our services

In order for you to use our Services, certain information needs to be collected by us, as explained below.

Security Services:

Astra Link Pass : When you save your information (e.g., name, phone number, email, mailing or shipping address), you can easily fill in and use for various participating Astra Link or third-party apps, websites or services. Also, you can choose to back up user IDs & passwords, which enables you to log in using biometric authentication to those apps, websites or services without having to remember your ID or password. The number of successful and unsuccessful authentication attempts is also collected. Biometric information is only stored on your device and Astra Link does not collect or have access to this information.

Account and Service Linking:

Certain third-party apps or services may allow for the linking of your Astra Link account to that third-party account which allows for easy log in. In addition, you may also have the option to link certain Astra Link Services with third-party apps or services to access enhanced existing features or whole new features all together. The information collected and how that information will be used will be shown to you prior to any account or service linking. Third-party websites, apps, services and features may operate independently from us and may have their own privacy notices or policies. We recommend that you review them to ensure that you understand how they process your information, as well as review this Privacy Notice to know how we process your information. To the extent that any such linked or shown website, app, service or other feature is not owned or controlled by us, we are not responsible for its content, use or privacy practices.

In addition to the information above, Astra Link collects the following information about your use of our Services through software on your devices and by other means as set out below in more detail:

Device and Service Information: Hardware information will be collected, such as hardware model, device name, device configuration and settings, connected devices, sales code, MCC (mobile country code), MNC (mobile network code) and when your device was first used or purchased.
Software information will be collected, such as software versions and configurations, and your operating system version. Identifiers will be collected, such as IMEI, IP address serial number, MAC address, and other unique device or service identifiers (such as Android ID, cookies, Smart TV identifiers, variable unique device ID, and service ID). Log and Usage Information : Diagnostic, technical, error, and usage information will be collected, such as the time and duration of your use of the Services or any their features, traffic usage, and touch interaction and other inputs. If you use Digital Key, your UWB (ultra-wideband), BLE (Bluetooth Low Energy), and NFC (near-field communication) communications will also be collected (e.g. communication between devices like your mobile and earbuds and to enable communication for digital key between the mobile device and the lock mechanism); and
Location Information : With your separate consent, your device’s location information, such as GPS signal or information about nearby Wi-Fi access points and cell towers, will be sent to us when you use other location-based Services.

We also may collect other information about you, your devices and apps and your use of the Services in ways that we describe to you at the time of collection or otherwise with your consent

We may use third-party analytics services, such as Google Analytics and Firebase Analytics. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information (for example, to evaluate use of the Services and to help improve the Services). This includes, for example, information on the features you use or click or how much of the Services you use and when you use them.

How do we use your information?

We use the information we collect for the following purposes:

  • To identify and authenticate you so you may securely use our Services;
  • To provide you with our Services;
  • To improve and customise your experience with our Services, such as delivering content and responses tailored to you and the way you interact with our Services;
  • To link your Astra Link account to connected third-party devices, apps, features, or services when you request this;
  • To respond to your requests, inquiries and instructions made through or about our Services;
  • With your separate consent, to deliver advertising, including customised advertisements, sponsored content and promotional communications; With your separate consent, your location may be used to notify you when you are near participating Astra Link or third-party stores offering benefits or coupons;
  • To allow you to interact with and use participating Astra Link and third-party apps and services;
  • To operate, evaluate and improve our Services and our business (including developing new products and services; enhancing and improving our products and services; managing our communications; analysing our products, services and customer base; conducting market research; performing data analytics; and performing accounting, auditing and other internal functions);
  • To protect against, identify and prevent fraud and other criminal activity, claims and other liabilities;
  • and To comply with and enforce applicable legal requirements, relevant industry standards and our policies, including this Privacy Notice and the Privacy Policy.

Advertising

We will send you relevant advertising, with your consent. The information we use to personalise the advertising we send, and the type of advertising we send, depends on what you have consented to.

  • If you have not consented to any of the optional advertising consents described below, you may still see Astra Link advertising on online platforms, which are not tailored to you. These are generic and may be shown to anyone.
  • If you have consented to get news and special offers, you will receive relevant news, special offers and other information about Astra Link and its partners’ products and services through email, text messages, notifications and online platforms. The advertising and promotional materials you receive will be relevant to you based on the Astra Link account and device information we hold about you, including your name, email address and products you have registered on Astra Link app.
  • If you have consented to Interest-Based Advertisements on your Astra Link app enabled devices, you will see relevant advertising based on your device information and usage on the Smart Hub enabled devices.
  • If you have consented to personalised ads on your Astra Link mobile device, you will see relevant advertising based on your device information and usage.
  • If you have consented to Improve personalised advertising in addition to any of the above consents, you will see relevant advertising based on Astra Link account data and information we collect through the Customisation Service, if you use it, including app usage, search terms and/or internet browsing history and apps.
  • If you have also consented to use precise location data, the advertising you see will be relevant according to your precise location.
  • If you have consented to advertising cookies being placed on your device or app, we will send you relevant advertising based on the data collected by cookies and similar technologies, for example the fact that you have viewed a page on our website.

Who do we share your information with?

We will disclose your information internally within our business and to the following entities, but only for the purposes described above.

  • Business partners : partners who we work with to provide our Services, such as when you link accounts or services with our business partners in order to provide you with new or improved features. These business partners control and manage your personal information;
  • Service providers : carefully selected companies that provide services for or on behalf of us. These providers are also committed to protecting your information and must enter into legal agreements with Astra Link before we share personal data with them;
  • Other parties when required by law or as necessary to protect the Services : For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism or other issues that are related to public security;
  • Other parties in connection with corporate transactions : We may disclose your information to a third-party as part of a merger or transfer, acquisition or sale, or in the event of bankruptcy to other data controllers; and
  • Other parties with your consent or at your direction : In addition to the disclosures described in this Privacy Notice, we may share information about you with third parties when you separately consent to or request such sharing.

UPDATES TO THIS PRIVACY NOTICE

This Privacy Notice may be updated to let you know about changes in how we collect and process your information in the Services or changes in related laws. The date when the document was last updated is shown at the top of this Privacy Notice.

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Contact Our Friendly Team

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